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Adrenaline from risking, dopamine from watching

The consumer/producer mindsets are incredibly variable and complex to define by hormones alone, but one simplified expression that differs greatly in each is the adrenaline/dopamine comparison. By themselves these hormones can be generated from similar (or identical)...

Zero Reward Lifestyle: Mickey, Male, 25, Intro

Mickey (his actual birth name) needed help because the area he lives in doesn't have a good gig economy but he was ready to change his life now rather than 10 years from now when he would be 35 and end up like some of his neighbors. So he asked for advice.  And my...

What TV sports, video games and fantasy dramas is costing you

When it comes to zero reward living for a short period of time, most people just can not imagine that working an unskilled gig economy job means much to them.  "Why would I want to work for $15 an hour driving morons around?" There's a reason why you'd want to, and...

Lollapalooza and music in 1991 cost me $2 million

When it comes to zero reward living, I am the example of having blown more in my teens and 20s than most people make in their entire lives.  It wasn't until I was 31, recently separated, and too broke to even afford to turn on electricity that I first encountered zero...