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Adrenaline from risking, dopamine from watching

The consumer/producer mindsets are incredibly variable and complex to define by hormones alone, but one simplified expression that differs greatly in each is the adrenaline/dopamine comparison. By themselves these hormones can be generated from similar (or identical)...

What TV sports, video games and fantasy dramas is costing you

When it comes to zero reward living for a short period of time, most people just can not imagine that working an unskilled gig economy job means much to them.  "Why would I want to work for $15 an hour driving morons around?" There's a reason why you'd want to, and...

Zero Reward Living

Zero Reward Living is a term I coined a year or so ago when it became obvious that no amount of low reward living will help many people who are totally entrenched in high reward living to the point that every aspect of their lives revolves around FOMO (fear of missing...

Lollapalooza and music in 1991 cost me $2 million

When it comes to zero reward living, I am the example of having blown more in my teens and 20s than most people make in their entire lives.  It wasn't until I was 31, recently separated, and too broke to even afford to turn on electricity that I first encountered zero...